ARTICLES
The Quest for Reach
The Quest for Reach
Watching TV the other night, I saw an ad for Brand X. And another. And another and another. After the fourth viewing, I thought “Enough! How many times do I need to see the same ad during the same program?” Read more
REPORT: Understanding Digital Advertising’s ROI Declines
REPORT: Understanding Digital Advertising’s ROI Declines
Though digital advertising appears to be at the top of every marketer’s mind these days, new research shows that a decreasing number of marketers are confident about understanding their return on investment when advertising across this medium. Read more
Ad Spend by Sector: Consumer Goods Marketers Spend Big(ger)
Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies continued to invest—and invest more—according to Nielsen’s quarterly Global AdView Pulse report. The largest sector by ad spend market share, with roughly a quarter of all dollars spent (25.1%), FMCG saw a six percent increase in ad spend in 2012 through September. FMCG was joined by telecom, media and automotive as the top sectors for year-over-year ad growth. Read more
Brand Familiarity Reigns King Around the World
Brand Familiarity Reigns King Around the World
A little brand loyalty goes a long way. More than half (60%) of consumers around the world with Internet access prefer to buy new products from a familiar brand than switch to a new brand, according to a new global study from Nielsen. Read more
Globally, Cinema and Internet Ad Spend Are on the Rise
Globally, Cinema and Internet Ad Spend Are on the Rise
Ad spending rose 3.3 percent year-over-year, from January to September 2012, according to Nielsen’s quarterly Global AdView Pulse report. Though advertisers continue to spend the most on television ads, Internet and cinema ad spend grew the most during the period at 7.7 percent and 9.2 percent, respectively. Read more
Global Ad Spend By Sector: Telecom Continues Growth Trend
Global Ad Spend By Sector: Telecom Continues Growth Trend
Though many industry sectors are spending cautiously in today’s uncertain economic environment, telecommunications companies invested significantly more on advertising in the first half of 2012 than they did last year, according to Nielsen’s Global AdView Pulse report. Read more
Trust in Advertising – Paid, Owned and Earned
Trust in Advertising – Paid, Owned and Earned
In a recent Nielsen global study, all forms of paid advertising—TV, print, digital, radio—showed a gap in the “trust factor,” with a majority of respondents reporting that they don’t trust each type much or at all. Read more
How Connectivity Influences Global Shopping
How Connectivity Influences Global Shopping
New findings from a Nielsen online survey of respondents from 56 countries around the world provide insight into the influence digital devices have on grocery-shopping behavior. Read more
Report: 2012 Asia Pacific Retail and Shopper Trends
Report: 2012 Asia Pacific Retail and Shopper Trends
Despite global economic uncertainty and slowing GDP growth, annual packaged grocery sales in Asia Pacific increased 13 percent in the past year while volume sales increased by six percent, according to Nielsen’s 2012 Retail and Shopper Trends Report. Read more
WEBINAR: Reaching Consumers Across the Economic Cycle
WEBINAR: Reaching Consumers Across the Economic Cycle
Quantifying ad effectiveness is always a major priority; in today's volatile economic climate, consumer ad response isn’t always as it seems. It’s important to assess which creative tactics resonate most with consumers and drive ad performance throughout the economic cycle. Read more
Effective Ads Marry Message with Impact
Effective Ads Marry Message with Impact
Making sure that consumers remember not only an ad but the brand behind it is the key to advertising effectiveness. A recent Nielsen analysis of CPG TV ads from 2012 found that Ocean Spray’s signature “Men in a Cranberry Bog” commercial tops the list of ads that not only resonated with consumers, but also were linked with the brand itself. Read more
Worldwide, Internet Ad Spend Grows More than Other Media in First Half of 2012
Advertising is on the rise around the globe and across nearly all media types, according to Nielsen’s Global AdView Pulse report. Gains in areas such as Internet (+7.2%), radio (+6.6%) and TV (+3.1%) offset the 1.3 percent decline in magazine spending in the first half of 2012, leading overall advertising investment to be up 2.7 percent. Read more
Consumer Confidence: Worldwide Spending Intentions Declined in Q2
Consumer Confidence: Worldwide Spending Intentions Declined in Q2
Global consumer confidence declined three index points to 91 in Q2 2012 amid a worsening euro zone crisis, lackluster U.S. job growth and China’s downward GDP revision for 2012, according to consumer confidence findings from Nielsen. Read more
Nielsen: The Intelligence Behind London 2012
Nielsen: The Intelligence Behind London 2012
As the Official Market Research Services Provider to the London 2012 Olympic and Paralympic Games, Nielsen has conducted over 65 studies for the Games--measuring public opinion, brand recall, and likeability for Olympic-themed ads. Read more
Case Study: Optimized Media Planning Contributes to Double-Digit Revenue Growth
Case Study: Optimized Media Planning Contributes to Double-Digit Revenue Growth
The proliferation of media channels and devices makes it more challenging to find the right marketing mix to reach the right consumers at the right time and place for maximum return on investment. Adding to that challenge, media costs are rising and marketing budgets are often tight due to economic realities. Read more
Economy-Proof Ads: Funny Beats Frugal in Advertising
Economy-Proof Ads: Funny Beats Frugal in Advertising
In 2011, worldwide ad spending totaled $488 billion, $72 billion of which was spent on U.S. television alone. Over the next decade, estimated global consumer spending will exceed $450 trillion. With so much at stake—and many markets continuing to face tough economic realities, how do advertisers reach and resonate with an increasingly diverse, demanding and connected audience? Read more
Two Thirds of New Mobile Buyers Now Opting For Smartphones
Two Thirds of New Mobile Buyers Now Opting For Smartphones
During Q2 2012 smartphone penetration continued to grow, with 54.9 percent of U.S. mobile subscribers owning smartphones as of June 2012. This growth is driven by increasing smartphone purchases: 2 out of 3 Americans who acquired a new mobile phone in the last three months chose a smartphone instead of a feature phone. Read more
Telecom Grows Global Ad Spend, Durables & Services Decline
The battle to capture hearts and dollars in the mobile space has played out around the globe, helping contribute to significant ad spend growth by the Telecommunications industry in Q1 2012. According to Nielsen’s quarterly Global AdView Pulse report, Telecommunications companies invested 7.8 percent more in advertising at the beginning of this year than last year. Telecom was second only to Distribution in terms of year-over-year growth (10.8%). Read more
