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Global Media Insight
Global Media Insight

About Nielsen Global AdView

When it comes to business strategy and getting an edge on the competition, time is of the essence.

A global network of local experts

By transforming individual market insights into international advertising trends Nielsen Global AdView helps you monitor your competition and target advertising with greater accuracy.

Multi-country advertising insights

Maintain your competitive advantage, develop strategies and support or amend ongoing media activities armed with real insight on the specifics of advertising across borders. Constantly review your position in the marketplace with the help of Global AdView and Nielsen’s detailed tracking of media, including creative capture. Combine creatives and expenditure across any number of markets to keep ahead of your competition.


Global AdView extends to more than 80 countries on all five continents. Within reach of these markets the monitored sample is the widest available thereby giving the most representative reading of advertising activity.


With Nielsen, you can rely on our transparent methodologies to provide unbiased information. By working across an unparalleled range of information sources and proprietary methodologies, Nielsen offers a complete picture – whatever your field of interest – allowing you to truly benchmark through wide-ranging competitive surveillance.

Contact Nielsen Global AdView now to find out how we can help you understand today's advertising trends, to become tomorrow's business leader.


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november forecast

Ad Market Forecast Round Up
View Nielsen Global AdView's roundup of advertising market forecast numbers


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Nielsen Global AdView | The Nielsen Company | Diemerhof 2 | P.O. Box 22609 | 1100 DC | Amsterdam | The Netherlands 
+31 (0)20 398 8229 | |